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Nicole Alexander Dunlea

from the founder

Ivy Alexander is a luxury accessories brand starting first with opulent purse hook products designed to keep your beloved handbags safe from theft and damage. We hope this will be the first of many products that we will offer - all manifesting our tag line, “Luxury with a Purpose.”

The meaning behind “Luxury with a Purpose” is two-fold. First, we hope to create smart, functional and luxurious accessories and products for sophisticated clientele. Second, a percentage of our proceeds shall go to the Ivy Alexander Foundation, a foundation dedicated to helping non-profit organizations that advance equity for women.

Founding this company has been a truly joyful experience because during the process, from inception to launch, I have had the opportunity to work with an amazing group of talented, creative and strong women professionals all seeking to raise each other to new heights. I hope that this company and the Ivy Alexander Foundation will be able to give back and provide others with opportunities to flourish and find joy. 

My muse…

This brand is named after my grandmother Ivy. Despite a royal pedigree, she emigrated to the states from England in the 1950’s.  She was a seamstress, a corporate assistant, a mother, grandmother and great grandmother.

My grandmother worked full time and raised children during an era when women were expected to identify primarily as wives and to eschew work from outside of the home. Ivy was nurturing, smart and quick witted.  She had a flirtatious way about her, made a mean cup of tea and wore pink lipstick until the day she died.

This brand is to be the embodiment of her: independent, elegant, and kind.