Collaborations

The whole process has proven to be very organic. There really are no coincidences and the connections you forge now will undoubtedly affect your future endeavors. Case in point – I met our creative director, Vidhi years ago in London via a former colleague of mine. I knew her to be a tremendously successful artist whose expertise was in luxury event branding. While imagining what the Ivy Alexander brand would look like, I immediately thought of her.

When I reached out to her, she was able to interpret my vision almost immediately. It was if it were “meant to be.” Vidhi in turn, introduced me to Kathryn, a photographer known for her jewelry and fashion stills. Together, they captured the beauty and versatility of the products we are offering. I am very thankful.